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Short documentaries are the truth. I'm talking sub-20 minute joints that get straight to the fucking point and are not on some film school dropout type shit. Sure, there's always room for full-lengths, but there's nothing worse than a documentary that drags on for too long. This ten minute doc focuses on how much the world of social media and its influencers has changed the fashion world.?It's a clear talking point in fashion, but the doc also looks at it from the other perspective of buyers and brands trying to get their product out there.
Cyber Monday TR T-shirts, Speaking to brands, photographers and buyers at clothing stores, you can see just how much effort is now put into reaching the small cadre of people known as influencers. They hold this power over brands and retailers that regular ads and marketing don't by providing a context to fellow consumer that lets them know what they should buy, as Cecile Thorsmark of Copenhagen Fashion Week says. Rather than a huge push from the brand¡Xwho may have sunk tons of money into a particular product that now needs to sell¡Xthe harrowed influencer shows the customer through a different lens. It also costs less money and effort to do so. It's a total win-win.
While magazines used to be the single authority for brands to have their clothes displayed and promoted, that has also changed. Rather than wait for a magazine to publish something in print, or even online, a new product can reach potential customers in seconds. In the interest of keeping your attention just like social media, this is a short, but sweet look into the new world of influencer marketing, so peep game and get your 'grams off.
Cyber Monday TR T-shirts